Strategic Marketing of Qatar Airways Assignment

Strategic Marketing of Qatar Airways - Assignment Example It is evidently clear from the discussion that strategic marketing orientation is an integral part of the modern-day business. Modern day business is ever-changing. It is very important for each and every organization to change their structure according to the time. The modern business is full of cutthroat competitions; managing competition is the need of the hour for the management across the world. Customers are the focus and understating customers continuously is a complex but important task. The performance of the company has significant dependency on inter-functional co-ordination. Organizational culture with their values and visionary thoughts also play significant roles in the marketing orientation. Shareholders are the pillars of organizational successes, it is important for every company to take care of the long-term interests of shareholders. With the help of this study Managing director of Qatar, airways will be able to get some insights of marketing orientation on the bas is of the above-written factors. The organization has 131 fleet sizes and the company covers 144 destinations across the world. According to Donavan, Brown, Mowen, customer orientation is all about a group of actions taken by the companies to identify and meet the needs of the customers. The authors said that previously organizations were more products centric but as the business scenario has changed nowadays organizations are transforming themselves into more customer-centric. They also commented that performances of the organizations are highly dependent on the continuous understanding of changing needs of customers. In the modern world of business customer orientation is the core factor and fundamental aim of every organization is to remain focused towards customers. They argued that in modern-day business every company relies on pricing, innovation and brand image. They commented that apart from all these things organizations can gain high competitive advantages through offering quality services and by meeting the customer expectations.

Philosophy Essay Example | Topics and Well Written Essays - 1250 words - 1

Philosophy - Essay Example An analysis of the philosophical works of Plato and his representations of Socrates together with Marx’s Communist Manifesto informs of the ideological underpinnings of philosophy and its contribution to Western philosophy. Socrates’ died in much the same way as he lived: exuding in his philosophical logic that the body and the soul are separate entities. In Jacques-Louis David’s (1787) Death of Socrates the ancient Greek philosopher is sitting on his death bed and is about to take hemlock from his executioner, but he remains animated and talkative. The impression left by the painting is that while his disciples and the executioner are profoundly saddened by his death, Socrates continues to believe in his philosophy that the soul is timeless although the body is not. David’s (1787) painting therefore represents the perpetuation of Socrates’ philosophy. Within ten years of Socrates’ death, his philosophical ideologies were carried over by Plat o, one of his most ardent students/disciples (Graham, 1992). Much of Plato’s philosophical writings appear to be a mere â€Å"reproduction of speeches delivered by other persons† particularly Socrates (Merlan, 1947, p. 406). ... Thus Plato invites profound logic and thinking about the distinction between what an individual knows and what an individual believes in determining by logical deduction that which is representative of the truth. In Western justice systems, jurors are instructed to assess the evidence and to determine for themselves what they believe to be a true and just verdict. Jurors are not instructed to arrive at the actual truth. Thus Plato’s Theaetetus can be said to inform the mechanisms of the Western justice system’s fact finding purpose. Plato once again revisits the issue of knowledge through a dialogue with Socrates in The Republic. Plato questions whether or not the man who professes ignorance is more knowledgeable than the politician who purports to know all things when he does not (Plato, 2000). Through Socrates and his dialogue with a number of Greeks, Plato focuses on a debate that underpins theories of justice, politics, morality and knowledge. Thus The Republic is o ften described as one of the greatest influences on Western philosophy (Blackburn, 2008). Plato’s Republic examines the meaning of justice and explores whether or not it is achieved via the fear or threat of punishment. The dialogue in The Republic asks a series of questions relative to justice and social order and ultimately concludes that justice is necessary. Essentially, Plato constructs the ideal politically just society which consists of different classes of individual within an hierarchal construct (Plato, 2000). Plato’s Apology is yet another immortalization of Socrates and expresses Socrates defense at this trial. Socrates was put on trial for failure to follow the Gods